Data Processing: 2010

Thursday, December 30, 2010

Making Money on Internet

Show me a modern political candidate who doesn’t understand television, and I’ll show you a loser.

When TV became the dominant medium for Americans to consume news and entertainment, political candidates could no longer be successful without looking polished in televised debates, appearing on talk shows and spending big on commercials.

Like the television boom of the 1960s, we are standing on the precipice of a big shift in how public figures are perceived and how campaigns are conducted. Our frontier is social media, and its impact on mainstream political culture is coming on fast.

While my colleagues have been making their predictions about what’s on the tech and social media horizon in 2011, there will be no major U.S. elections next year. Here, we’ll be postulating about social media’s impact on the more long-term future of American civics.

1. There Will Be a Tipping Point

While campaigning and marketing share many similarities, the differences mean everything when you’re talking about democracy’s big picture. Brands can sell by hitting a tech savvy demographic of influencers. Elections involve everyone, whether they’re online or not.

If a large bloc of your constituency is made up of 65+ year-old retirees, chances are a Facebookclass="blippr-nobr">Facebook strategy won’t be time well spent. Despite the enthusiasm of the tech crowd and blogosphere, Twitterclass="blippr-nobr">Twitter is exceedingly far from the mainstream, with only 6% of Americans using the service. And while the world consumes YouTubeclass="blippr-nobr">YouTube videos at a mind-bending rate, viral success is still transient and elusive.

While these tools have certainly proven to be effective in rallying support and contributions, we don’t yet live in a world where social media can make or break a political candidate by itself.

That will change, perhaps even by the next major election cycle.

The future of the social media politician is not about wild speculation and technological uncertainties. It has everything to do with when and how deeply social media can be absorbed into mainstream culture. We are on track for a tipping point — a JFK/Nixon TV debate moment — when everyone on the political scene will acknowledge that we can never go back to campaigns without social.

2. New Media Strategists Will Just Be Strategists

I’ve had the opportunity to talk with the new media strategists for a number of senators, congresspeople and political causes. Despite their differences, they all agree that their own jobs will soon be folded into the larger campaign strategy. As many have already foreseen, social media will not require experts for much longer. As we head toward true mainstream adoption, social will be a default and well-understood tool in the belt of any public-facing professional.

We’ve already seen this happening in the private sector with marketing and PR professionals. As many corporate entities lumber to catch up with those on the cutting edge, so too will government officials and the campaigners who seek their offices.

3. We’ll See the Devaluation of Old Media in Politics/>

Print and radio ads are not as valuable as TV. TV will no longer be as valuable as interactive media. For politics, this is especially so, as the arena (at its best, anyway) warrants engagement and discussion.

As media appetites shift, this is an inevitability. In the U.S., we’re already seeing web use catch up with television in terms of weekly hours spent. Political money will simply go where the eyeballs are, and we’re likely to see a big payoff on social creativity when it comes to future campaigns.

4. Whistle Blowing Gets More Efficient, But That’s It

The WikiLeaksclass="blippr-nobr">Wikileaks saga has ignited plenty of discussion about journalism and whistle blowing in the Internet age. But at the end of the day, the mechanics of an information leak are about the same as they’ve always been: Someone from within an organization leaks damaging information, and the media (in whatever form) disseminates it to the public. Generally speaking, WikiLeaks has only acted as a “middle man” for raw information. It’s journalists who are making sense of it and transmitting it to the public with context.

The web only speeds up this process through digitization and universal access. Governments and politicians will feel the impact of leaks sooner, but it’s unlikely the methods of protecting sensitive information will be much changed.

Your Thoughts?

What do you think will be social media’s biggest impact on the political process? How long until we see a winning campaign strategy that is purely social? Let us know your thoughts in the comments.

More Political Resources from Mashable

- How WikiLeaks Became the Story of the Year in 2010 [VIDEO]/> - The Future of Social Media and Politics/> - How Political Campaigns Are Using Social Media for Real Results/> - How the “Rally to Restore Sanity and/or Fear” Nailed Social Media/> - 17 Web Resources to Help You Decide on Election Day

For more Social Media coverage:

class="f-el">class="cov-twit">Follow Mashable Social Mediaclass="s-el">class="cov-rss">Subscribe to the Social Media channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for Android, iPhone and iPad

Rep. Marsha Blackburn (R-TN), a longtime advocate of Internet freedom, said she’s undaunted by the Federal Communications Commission’s decision to adopt net neutrality rules. Instead, she thinks the FCC’s action will be a catalyst for renewed commitment on the issue in the 112th Congress.

“What we will do is first use this as a way to show how we’re going to keep that Pledge to America,” she said yesterday at The Heritage Foundation. “We said in the Pledge that any rule or regulation that had more than $100 million impact on our nation’s economy would be subject to review. … This is an area where we can keep that Pledge. We can go ahead and start congressional review and move forward on getting this off the books.”

Blackburn was speaking at The Bloggers Briefing as the FCC debated the net neutrality rules. When the 112th Congress convenes on Jan. 5, Blackburn said she will reintroduce her bill to block the FCC from implementing the regulations and force the issue back to Congress.

“We’ve had bipartisan agreement on this, that the FCC should not take this action, that we, as members of Congress, should be the ones that are there to take that action or any action that should be done,” she said.

Of course, in this case, that “action” might be no action at all. After all, discontent with Internet service providers has not exactly been widespread. On the contrary, Blackburn said: Most people have been pleased with the access they’ve received from providers like AT&T, Verizon and Comcast.

“Our action is to make sure that the Internet remains unencumbered and does not have the FCC with a chokehold on it,” she said. “We are moving from an industrial, manufacturing, technology-based economy to a creative economy … and the creative economy depends on an unencumbered Internet.”

FCC intrusion would mean just the opposite — an Internet of interference and obstacles.

“What the FCC would do today is to implement the Fairness Doctrine for the Internet and force people to come to them,” Blackburn said. “They would have the determination of what could be innovated. They would have the determination of what should be the priority and value assigned to all the content that is traveling. So, we’re watching it very closely. We’re going to continue to do so as they go through the rule-making process and, then, come Jan. 5, you’re going to see us vigorously opposing this.”

That vigorous opposition will include a lack of funding if necessary, Blackburn said.

“That goes without saying,” she said. “We’re going to have numerous amendments to defund plenty of things in the House to keep money from going where they would like for money to be going, whether it is health care, whether it is the FCC, whether it is the EPA implementing cap-and-trade under the Clean Air Act. You’re going to see a series of amendments that would defund those activities that we view as being harmful to free enterprise and the American people.”

Larry Kramer: This Is Why Fox News Continues To Roll

People are getting lazy about forming their own opinions.

Skype, FCC, IBM and Tech News Before New Year's

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The newly reported drop in jobless claims belies continued rough going for America's Iraq and Afghanistan war veterans, who are experiencing 10 percent unemployment.

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Tuesday, December 28, 2010

personal finance programs

In a powerful and well-reasoned speech, economist James Galbraith (son of John Kenneth Galbraith, by the way) has strong words for President Obama. He also offers his thoughts on "where progressives go from here" (h/t Digby). It's a strong piece, well worth your careful read (my emphasis throughout).

On Obama, he says "one could say he has betrayed hopes." Please check the paragraphs that lead to that sentence; they don't contain a rant, but a list.

On the future and the Democratic Party, his analysis is excellent:

What happens next? Let's again not kid ourselves, we have lost a great many seats in the House of Representatives and the House of Representatives isn't coming back into a Democratic majority in the near future. Simply because of the balance of exposures -- the larger numbers of Democratic Senators exposed to reelection in the next cycle, the greatest likelihood is that the Senate will also go Republican in two years time. President Obama has set his course. He has surrounded himself with the advisers of his choice and as he moves to replace President Summers we hear from the press that the priority is to "repair the rift with his investors on Wall Street." What does that tell you? It tells me that he does not have President Clinton's fighting and survival instincts. I've not heard one good reason all day to believe that we are going to see from this White House the fight that we want, that he could win in two years, or any reason we should be backing him now.

The Democratic Party has become too associated with Wall Street. This is a fact. It is a structural problem. It seems to me that we as progressives need -- this is my personal position -- we need to draw a line and decide that we would be better off with an under-funded, fighting progressive minority party than a party marked by obvious duplicity and constant losses on every policy front as a result of the reversals in our own leadership.

What should progressives do? He offers a list, including:

it seems to me that we as progressives need to make an honorable defense of the great legacies of the New Deal and Great Society -- programs and institutions that brought America out of the Great Depression and bought us through the Second World War, brought us to our period of greatest prosperity, and the greatest advances in social justice. Social Security, Medicare, housing finance -- the front-line right now is the foreclosure crisis, the crisis, I should say, of foreclosure fraud -- the progressive tax code, anti-poverty policy, public investment, public safety, and human and civil rights. We are going to lose these battles– get used to it. But we need to make an honorable fight, to state clearly what our principles are and to lay down a record which is trustworthy for the future. ... We are not going to get these things, but we should have a clearly defined program so that people know what they are.

Why work to do all this? Because "in the long run we need to recognize that the fate of the entire country is at stake. Its governance can't be entrusted indefinitely to incompetents, hacks, and lobbyists. Large countries can and do fail, they have done so in our own time."

And finally, about hope (a concern I hear constantly):

We need to lose our fear, our hesitation, and our unwillingness to face the facts. If we thereby lose some of our hopes, let's remember the dictum of William of Orange that "it is not necessary to hope in order to persevere."

The president should know that, as Lincoln said to the Congress in the dark winter of 1862, he "cannot escape history." And we are heading now into a very dark time, so let's face it with eyes open. And if we must, let's seek leadership that shares our values, fights for our principles, and deserves our trust.

I present this as one well-reasoned contribution to a discussion we must be having, starting now, if we are ever climb our way — together — out of this mess.

I understand that Iowa is 14 months away, give or take. That's not much time. I'm not making a recommendation yet; but I am saying that whatever progressives decide to do, we need to decide it soon. I offer this speech as one voice in that discussion.

Yours in perseverance,

GP

Mesoloan

Now, as for today's entrepreneurs, first up today was Hardika Shah presenting Mesoloan, a small enterprise loan program for Indian entrepreneurs in the $2,000-$20,000 loan size bracket. This is a segment that is well beyond traditional micro-finance, but also somewhat below the scope of the regular financial institutions. Hardika intends to build a financial institution focused on this segment with financing from social entrepreneurship oriented venture funds like Unitus.

It turns out that in my Vision India 2020 book, I have a similar project called FDBI. My personal analysis is that to make a financial institution successful by catering to the said segment will require a tight control of the types of businesses that are financed. This is why I have focused on micro-franchise oriented businesses where a tightly controlled structure is replicated across a large number of small businesses. My recommendation to Hardika is to study the FDBI project

DaisyClip

Next Annette McClellan presented DaisyClip, a non-surgical contraception device for women that she is in the process of syndicating a $1.8 million financing round for. Her market penetration plan is to start with India, and she wanted to know what kinds of options/connections we could provide. Well, there are some government and NGO contacts that I have in mind for her to explore. However, she will, of course, need to clear the clinical trials and get the proper regulatory approvals.

Voices.com

Our next presenter was David Ciccarelli discussing Voices.com, an interesting niche marketplace for freelance voice talent used by businesses and entertainment companies. David has 25,000 freelancers of which about 20% are paying subscribers (a very good number). He also has 120,000 companies using the talent from his marketplace.

David asked how to convert more of his users to paying users. I pointed him to the oDesk case study in which I have discussed the strategy for a marketplace in great detail. David is also struggling with the notion of his community taking the transactions offline.

Well, eLance has experienced similar problems, and I asked David to concentrate on communicating to his user base of service providers the value of building a reputation through references and reviews/customer feedback. Taking the transaction offline would mean the service provider would not get any feedback from the transaction. Nor will she or he get any assistance with dispute resolution, for example. Overall, I felt that making the reputation-building features available only to the premium members would be a good way to convert more free users to paying customers.

Marketing Green Products and Services to Indian Consumers

Then Tarini Kinkar discussed a media concept for marketing green products and services to Indian consumers. The business idea was not very well fleshed out, and needs a lot of work still. One of my key concerns is that the level of awareness about green and environmentally conscious issues is very, very low in India. Also, the business model for the business is unclear.

Klonos
bench craft company scam

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Thursday, December 30, 2010

1. There Will Be a Tipping Point

2. New Media Strategists Will Just Be Strategists

3. We’ll See the Devaluation of Old Media in Politics/>

4. Whistle Blowing Gets More Efficient, But That’s It

Your Thoughts?

More Political Resources from Mashable

For more Social Media coverage:

Tuesday, December 28, 2010

Mesoloan

DaisyClip

Voices.com

Marketing Green Products and Services to Indian Consumers

Klonosbench craft company scam

Thursday, December 23, 2010

Google’s Strategy With Chrome OS

Getting Us on the Web, One Product at a Time

InDinero

Rapportive

Wednesday, December 22, 2010

Sunday, December 19, 2010

Klonos
bench craft company scam