Data Processing: Making Money From the Internet

The Federal Trade Commission has gone to war against all the fake news sites. If you’ve visited almost any real news site recently, you’ve most likely seen these advertisements that advertise a “special report” from some news station you never heard of, has discovered the cure to belly fat or a special new secret to working from home. First these fake news sites completely ticked-off the public, who filed complaints against the owners with everyone from the FBI to the FTC. The FTC took the complaints seriously and earlier this year filed several lawsuits against those involved in these practices.

However, while this is progress, the FTC has completely ignored the actions of the large companies that allow these types of advertisements.

The issue here is simple: while the advertisers, and affiliate networks are being targeted by the FTC for compliance actions for creating these deceptive websites, the large advertising networks, including Pulse360 and AOL’s own network continues to run these ads, knowing that they are deceptive and causing harm to consumers. Worse, the companies that run these ads are major news organizations, where the ads seem like real news stories embedded in the content.

When I was talking to the writer for this AdAge article, I pointed out that the VP of Sales at MSNBC, Kyoo Kim has recognized this as a problem and said almost 18 months ago that they would no longer allow these advertisements. As the reporter of the AdAge story pointed out, the original story, also run by MSNBC was still actually flanked by these advertisements. They knew that these ads were a problem, admitted it, but then went back on their promise and continued to make money from it.

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Before last Monday I was overly excited about the upcoming WWE championship match between the title-holder, John Cena, and challenger, CM Punk.

From a storyline perspective, it had the stakes of a major showdown.

If CM Punk won the championship, then he would leave with the company's belt and possibly defend it on other shows. Of course, this would never happen unless CM Punk's departure was a ruse and a cross-promotional deal with another company had been made.

The WWE had been having a hard time making me care about the upcoming PPVs and their respective championship bouts—each was merely one of a series of matches that would happen over the year.

Now—for the first time in a while—the WWE has managed to capture a sense of urgency in its main-event picture.

Cena is not just defending the championship against another challenger; CM Punk is not just the next in a line of wrestlers waiting for their shots.

Until last Monday the storyline had me absorbed. It wasn't just another story, but the future of the WWE Championship, and despite CM Punk's supposed planned departure, the match could have easily gone either way.

If Cena had won, it would have been just another notch on his long list of victories. If Punk had won then, it would have been the opening for a really interesting story in which the company's top belt would be no longer available for the men who see the championship as their ultimate goal.

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Friday, July 29, 2011

Making Money From the Internet

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